Planning and Organisation

As stated you will be starting your own production company in this end-to-end-supply chain game.

Being succesfull as a company during the simulation gameday(s), asks more of you than just simply applying theory. 

It asks for ‘entrepreneurship’. 


An entrepreneur is an individual who creates a new business, bearing most of the risks and enjoying most of the rewards. The process of setting up a business is known as entrepreneurship. The entrepreneur is commonly seen as an innovator, a source of new ideas, goods, services, and business/or procedures.

An entrepreneur ‘takes risks’ and is constantly trying to stay aware of any changes in the world around him/her. He/she must fully understand all the ‘forces’ in the field, so that he/she can act accordingly. 


That is what this game is all about. Always think about possible opportunities for your company. Develop business! Be
proactive, wherever and whenever you can! 

Being prepared is a vital part of this game. Most of the time is spent on preparation. Being prepared means you have to understand the products that you sell, all the numbers/data involved, know all stakeholders and understand the processes inside- and outside of your company.

You must gain insight in the market, what the customers want, and how you can exceed their expectations. You need to know what your competitors will do. What is your unique strategy?

Your operation – internal business processes – must be ‘smooth’ in order to process all your orders.  From procurement of raw materials, to production, from transport/distribution and inventory management to all communication. This communucation is vital, within your company, but also in the line with suppliers and customers.

You must understand all the game information


Use your coach in a smart way. Discuss your work, and be pro-active. If you don’t move, your coach won’t do it for you!

Use all the knowledge that you have, and think ‘logical’. Start and end with the customer in mind!



After the phase of preparation, you need to set-up your company in the physical grounds of the simulation area. How does your floorplan look like? Are all the ‘flows’ correct within you factory? Everything ready?

GO! When the whitle blows, we are live! 

You compete against the other groups during the period of the game. And after that…again a whistle! Times up! 


Is your administration ok? Because, of course, you need to report out! What are your final (financial) results? Did you collect data enough to meet the assessment criteria?

More information about the (time)planning and details of the preparation phase and the actual planning/location of the gameday(s) will be given by your Game Master (aka Project coordinator) in your own communication system (MS Teams e.g.)