Again welcome! Glad to see you are part of this game!

In the upcoming period you will start a journey as entrepreneur in the physical, financial and information world of Supply Chain Management. 

Together with your team, you will start your own (production) company in LEGO Towers. After a period of preparation, you will have the chance to  battle against other teams, in one (or more) real-life game simulations! Who will be the winner? And what are the Lessons-learned?

This game is a simulation the real world out there…it the perfect chance to play and experience this different end-to-end processes in the world of Supply Chains! 


You have to form a match-winning team, make strategic, tactical and operational choices and play in this physical, financial and information game. 

Yes, you will be running around. Yes, you will have to be smart with your financials, and Yes, the information flow is a vital part of the game!

Everything is involved: 

From the actual ‘sales’ to the customers, the procurement of raw material at the different suppliers, setting up the perfect production-plant (with top-of-the-line planning), finding smart ways to distribute the (final) product all the way to the customers (includng returns?), and many more. 

Exceeding the expectations of the customer, isn’t that the ultimate goal?


You will be activated. Learn by experimenting and experiencing!


In order to be succesfull in this game, you need to know the ‘game’rules. Navigate on this website to find our more about the process, the game information and all involved rules!


Your learning experience starts here!